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    PeterboroughWeb
    Service · Meta Ads

    Facebook & Instagram Ads Management in Peterborough, ON

    Scroll-stopping creative, sharp audience targeting, and weekly optimization across Facebook, Instagram, and the Meta network — built to bring real leads, not vanity engagement.

    At a glance
    What you're getting
    • PlatformsFB · Instagram · Audience Net
    • Min spendCAD 1,500/mo
    • Mgmt feeFrom CAD 499/mo
    • Creative refreshEvery 2–3 weeks
    Compare plansSee pricing
    What you get

    Six things every Meta account needs — most don’t have.

    • Audience targeting + lookalikes

      Interest, behaviour, custom audiences, and lookalike scaling — built around your real customer profile, not Meta's defaults.

    • Scroll-stopping creative

      Multiple ad variants, image + video, written for the feed — tested weekly, refreshed every 2-3 weeks before fatigue kicks in.

    • Pixel + CAPI tracking

      Meta Pixel + Conversions API + offline events. Post-iOS-14 tracking that actually attributes — not the broken default setup.

    • Retargeting funnels

      Cold → warm → hot retargeting layers. Browsers see different ads than abandoners. Spend follows intent, not impressions.

    • Facebook + Instagram, one ad set

      Properly placed across Feed, Stories, Reels, and Marketplace — with format-specific creative. Not just one ratio shoved everywhere.

    • Plain-English monthly report

      Spend, leads, cost-per-lead, ROAS, what creative won, what's getting refreshed. No vanity dashboards.

    Sound familiar?

    You probably need help with Meta Ads if any of these hit.

    Six common patterns we see on Peterborough business accounts — every one fixable with focused work and proper tracking.

    • Your CPM keeps climbing

      Rising CPM is usually creative fatigue or audience saturation — both fixable with a refresh schedule and audience rotation.

    • Tracking broke after iOS 14

      If you haven't set up CAPI + offline events, you're flying blind on attribution. Meta optimizes against bad data and budget bleeds.

    • Lookalikes aren't converting

      Almost always a seed-audience problem. Lookalikes built off junk events (page views) produce junk leads. We fix the seed.

    • You're getting clicks, not leads

      Clicks are a vanity metric on Meta. We diagnose the gap — usually creative-to-landing-page mismatch or weak offer fit.

    • Performance Pmax in Meta is set-and-forget

      Meta Advantage+ campaigns need active asset management to not waste spend. We treat them like any other campaign — daily checks, weekly cleanup.

    • You boost posts and call it 'ads'

      Boosted posts are the wrong tool. Real campaign structures with proper objectives outperform boosting at a fraction of the spend.

    Our process

    Four steps — strategy to scale.

    1. 01

      Strategy + creative brief

      30-min call. We learn the offer, audience, and what counts as a 'win'. Plus a creative brief for first ad set.

    2. 02

      Setup + tracking

      Pixel, CAPI, offline events, audience structure, ad sets, creatives — built right the first time. Most setups ship in 5-7 days.

    3. 03

      Launch + learn

      First 14 days are creative + audience exploration. We move fast on what's working and cut what's not.

    4. 04

      Scale + report

      Weekly creative refresh, audience optimization, retargeting layer build-out. Monthly report with spend + leads + CPL.

    Pricing

    Three plans. Monthly. Cancel any time.

    Management fee only — your ad spend goes directly to Meta. Minimum CAD 1,500/mo ad spend recommended for the algorithm to optimize creative and audiences.

    • Standard

      + ad spend

      CAD 499/mo
      • Campaign Setup
      • Audience Research · Basic
      • Ad Creatives · 3
      • A/B Testing
      • Conversion Tracking
      • Monthly Reports
      Start this plan
    • Most popular

      Premium

      + ad spend

      CAD 899/mo
      • Campaign Setup
      • Audience Research · Advanced
      • Ad Creatives · 6
      • A/B Testing
      • Retargeting Campaigns
      • Lookalike Audiences
      • Conversion Tracking
      • Monthly Reports
      • Strategy Calls · Monthly
      • Landing Page Recommendations
      Start this plan

    • Elite

      + ad spend

      CAD 1,499/mo
      • Campaign Setup
      • Audience Research · Custom
      • Ad Creatives · Unlimited
      • A/B Testing
      • Retargeting Campaigns
      • Lookalike Audiences
      • Conversion Tracking
      • Monthly Reports
      • Strategy Calls · Weekly
      • Landing Page Recommendations
      Start this plan
    Coverage

    Targeting Peterborough buyers across the Kawarthas

    Geo-targeted ad sets so spend stays where Peterborough customers actually scroll.

    • Peterborough
    • Lakefield
    • Bridgenorth
    • Ennismore
    • Selwyn
    • Cavan-Monaghan
    • Millbrook
    • Norwood
    • Apsley
    • Trent Lakes
    • Buckhorn
    • Lindsay
    Pair it with

    Google Ads

    Meta builds awareness and demand. Search captures it when buyers are ready to buy.

    Pair it with

    Landing pages

    Meta traffic converts on the page, not in the feed. Tight landing pages are non-negotiable.

    FAQ

    Common questions before you reach out.

    Don’t see yours? Send us a quick email and we’ll answer it.

    Ready to stop wondering where your leads went?

    Send us your URL. We'll send back a 24-hour audit with the three fixes most likely to bring you more calls. No sales pitch required.

    Or call us · +1 437-551-7171