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    PeterboroughWeb
    Service · Google Ads

    Google Ads Management in Peterborough, ON

    Search, Performance Max, and Display campaigns built to catch high-intent buyers — clean tracking, weekly optimization, and a monthly report you can actually read.

    At a glance
    What you're getting
    • First leadsWeek 1
    • Min spendCAD 1,000/mo
    • Mgmt feeFrom CAD 599/mo
    • ReportingMonthly · plain-English
    Compare plansSee pricing
    What you get

    Six things every Google Ads account needs — most don’t have.

    • Search campaigns, dialed in

      Exact-match keyword strategy, intent-tier ad groups, and ad copy variants written for the buyer — not the algorithm.

    • Conversion tracking, set up properly

      GA4 + Google Ads conversions wired to phone calls, form fills, and offline events. We measure what closes — not what clicks.

    • Quality Score optimization

      Higher Quality Score = lower CPC + better positions. We work it weekly: ad relevance, landing experience, expected CTR.

    • Negative-keyword pruning

      Every week we cut wasted spend by adding negatives — the search-term report is reviewed, not ignored.

    • Bid strategy that fits the goal

      Manual CPC, Maximize Conversions, Target CPA, Target ROAS — picked for your stage, not for our convenience.

    • Plain-English monthly report

      Spend, leads, cost-per-lead, conversion rate, what changed, what's next. The 5 numbers that matter — no fluff.

    Sound familiar?

    You probably need help with Google Ads if any of these hit.

    Six common patterns we see on Peterborough business accounts — every one fixable in a focused 30-day sprint.

    • Spending money, not getting calls

      Clicks roll in but the phone stays quiet. Almost always a tracking, intent, or landing-page problem — fixable in weeks.

    • Performance Max is silently bleeding budget

      PMax 'auto-optimization' often misallocates spend. Without proper exclusions and asset audits, it leaks money on autopilot.

    • You don't know what your CPL actually is

      If your dashboard shows clicks and impressions but not cost-per-lead, your tracking is broken — and you're flying blind.

    • Competitors outrank you on your own brand

      If competitors run ads on your brand name and you don't, they're stealing trademark traffic you've already earned.

    • You inherited a Google Ads account

      Old conversion actions, abandoned campaigns, decade-old keywords — all dragging Quality Score down. Audit first, then rebuild.

    • You want leads next week, not next quarter

      Of all channels, Search delivers fastest. Set up properly, you can be generating leads within 7 days of launch.

    Our process

    Four steps — audit to scale.

    1. 01

      Audit + strategy

      30-minute call. We learn your offer, margins, and what counts as a 'win'. If you have an existing account, we audit it.

    2. 02

      Setup + tracking

      Conversion tracking, GA4, account structure, keyword research, ad copy, extensions — built right the first time.

    3. 03

      Launch + learn

      First 14 days are about gathering data and clearing the obvious losers. Daily checks the first week.

    4. 04

      Scale + report

      Weekly optimization (negatives, bids, ad copy). Monthly report with spend, leads, CPL — in plain English.

    Pricing

    Three plans. Monthly. Cancel any time.

    Management fee only — your ad spend is separate and goes directly to Google. Minimum CAD 1,000/mo ad spend recommended for the algorithm to optimize.

    • Standard

      + ad spend

      CAD 599/mo
      • Campaign Types · Search
      • Keyword Research
      • Ad Copy Creation · 3 ads
      • Negative Keyword Management
      • Quality Score Optimization
      • Conversion Tracking
      • Monthly Reports
      Start this plan
    • Most popular

      Premium

      + ad spend

      CAD 999/mo
      • Campaign Types · Search + Display
      • Keyword Research
      • Ad Copy Creation · 6 ads
      • Negative Keyword Management
      • Quality Score Optimization
      • Remarketing
      • Conversion Tracking
      • Monthly Reports
      • Strategy Calls · Monthly
      Start this plan

    • Elite

      + ad spend

      CAD 1,799/mo
      • Campaign Types · Full Suite
      • Keyword Research
      • Ad Copy Creation · Unlimited
      • Negative Keyword Management
      • Quality Score Optimization
      • Remarketing
      • Shopping Ads
      • Conversion Tracking
      • Monthly Reports
      • Strategy Calls · Weekly
      Start this plan
    Coverage

    Running Search campaigns across the Kawarthas

    Geo-targeted radius bidding so spend stays where Peterborough customers actually search and click.

    • Peterborough
    • Lakefield
    • Bridgenorth
    • Ennismore
    • Selwyn
    • Cavan-Monaghan
    • Millbrook
    • Norwood
    • Apsley
    • Trent Lakes
    • Buckhorn
    • Lindsay
    Pair it with

    Facebook & Instagram Ads

    Search captures intent. Meta builds awareness so the buyer searches your brand later.

    Pair it with

    Local SEO

    Ads buy you fast leads. SEO compounds — eventually you stop paying per click.

    FAQ

    Common questions before you reach out.

    Don’t see yours? Send us a quick email and we’ll answer it.

    Ready to stop wondering where your leads went?

    Send us your URL. We'll send back a 24-hour audit with the three fixes most likely to bring you more calls. No sales pitch required.

    Or call us · +1 437-551-7171