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    PeterboroughWeb
    Service · LinkedIn Ads

    LinkedIn Ads Management in Peterborough, ON

    Job-title precision, ABM-ready, and Lead Gen Forms wired direct to your CRM — built for B2B teams selling to decision-makers, not consumers scrolling.

    At a glance
    What you're getting
    • Best forB2B · CAD 5,000+ deal size
    • Min spendCAD 2,000/mo
    • Mgmt feeFrom CAD 799/mo
    • ReportingCost-per-MQL · job-title
    Compare plansSee pricing
    What you get

    Six things every LinkedIn account needs — most don’t have.

    • Job-title + seniority targeting

      Reach decision-makers by exact job title, seniority, and function — not lookalikes that include receptionists. The most precise B2B targeting in advertising.

    • Company-list + industry layering

      Upload account-based marketing lists or target by company size, industry, and growth signals. Spend goes only to companies you'd actually sell to.

    • Lead Gen Forms wired to your CRM

      Pre-filled forms that convert at 4–8× the website rate. Direct-to-CRM via webhook (HubSpot, Salesforce, Close, etc.) so leads are followed up the same day.

    • Tight retargeting, no spillage

      Retarget engaged company visitors and engaged Lead Gen Form openers — not just everyone who scrolled past your post. Every dollar follows real intent.

    • Sponsored Content + Message Ads

      Single-image, document, and video formats for Sponsored Content. Message Ads (Conversation Ads) for direct conversations with high-fit prospects.

    • Cost-per-MQL reporting

      We don't report on impressions. We report cost-per-MQL by job title and industry — the only numbers a B2B leader actually cares about.

    Sound familiar?

    LinkedIn probably needs work if any of these hit.

    Six common mistakes B2B accounts make on LinkedIn — every one fixable with the right structure and Lead Gen Form setup.

    • Your CPL is in the hundreds

      LinkedIn CPLs are higher by design — but if you're paying CAD 200+ per MQL with no closes, the offer-to-targeting fit is off, not LinkedIn itself.

    • You're sponsoring posts with no objective

      Boosting posts on LinkedIn is the most expensive way to fail. Real campaigns with objectives (Lead Gen, Conversion) outperform boosts 5–10×.

    • Your audience size is huge

      If your audience is 500K+, you're targeting too broad. Tight job-title + company audiences (10–100K) almost always outperform — especially for niche B2B.

    • Lead Gen Forms aren't wired

      Native Lead Gen Forms are the highest-converting LinkedIn placement — but only if leads flow directly into your CRM with same-day follow-up automation.

    • You're using Account-Based Marketing without ABM tools

      ABM lists need careful upload + matched audience setup + retargeting layers. Without it, you're buying ads in the dark.

    • You're ignoring video on LinkedIn

      B2B video performs surprisingly well on LinkedIn — better than image for consideration-stage targets. Most accounts run image-only and miss the lift.

    Our process

    Four steps — ICP to scale.

    1. 01

      ICP + offer call

      30 minutes. We define ideal customer profile (job title, seniority, company size), the offer they'll click on, and the qualified-lead definition.

    2. 02

      Setup + Lead Gen Forms

      Audience build, ABM list upload, Lead Gen Forms with CRM webhook, conversion tracking, ad creative briefs. 5–10 days.

    3. 03

      Launch + qualify

      First 14 days: get leads, score them, feed back what's actually qualified vs noise. Tight feedback loop is critical on LinkedIn.

    4. 04

      Scale + report

      Weekly: budget reallocation by audience, creative rotation, exclusion of no-pickup companies. Monthly cost-per-MQL by job title + industry.

    Pricing

    Three plans. Monthly. Cancel any time.

    Management fee only — your ad spend goes directly to LinkedIn. Minimum CAD 2,000/mo recommended for the auction to deliver consistent volume.

    • Standard

      + ad spend

      CAD 799/mo
      • Campaign Setup
      • Ad Formats · Sponsored Content
      • Audience Targeting · Basic
      • Conversion Tracking
      • Performance Reports
      Start this plan
    • Most popular

      Premium

      + ad spend

      CAD 1,299/mo
      • Campaign Setup
      • Ad Formats · Content + InMail
      • Audience Targeting · Advanced
      • Lead Gen Forms
      • Retargeting
      • Company Targeting
      • Conversion Tracking
      • Performance Reports
      • Strategy Calls · Monthly
      Start this plan

    • Elite

      + ad spend

      CAD 2,199/mo
      • Campaign Setup
      • Ad Formats · Full Suite
      • Audience Targeting · ABM
      • Lead Gen Forms
      • Retargeting
      • Company Targeting
      • Conversion Tracking
      • Performance Reports
      • CRM Integration
      • Strategy Calls · Weekly
      Start this plan
    Coverage

    B2B campaigns for Peterborough & the Greater Toronto Area

    Local Peterborough B2B is small — most LinkedIn campaigns reach into the GTA where your decision-makers actually are.

    • Peterborough
    • Lakefield
    • Cavan-Monaghan
    • Lindsay
    • Toronto
    • Mississauga
    • Markham
    • Vaughan
    • Oshawa
    • Pickering
    • Ajax
    • Whitby
    Pair it with

    Google Ads

    LinkedIn builds awareness with the buyer; Search captures them when they go look up your category.

    Pair it with

    SEO

    LinkedIn pushes prospects to research your brand later. Strong SEO converts that research into demos.

    FAQ

    Common questions before you reach out.

    Don’t see yours? Send us a quick email and we’ll answer it.

    Ready to stop wondering where your leads went?

    Send us your URL. We'll send back a 24-hour audit with the three fixes most likely to bring you more calls. No sales pitch required.

    Or call us · +1 437-551-7171